Ad Elixir
Creative That Interrupts
Content That Converts
Culture That Connects
In an era overflowing with content, we create moments that stop the scroll and start the conversation. We humanize brands, elevate their stories, and build content that lives in culture.
Social Content | Creator Collaborations | Influencer Activations | Playbooks & Guidelines
Culturally Relevant Campaigns
Culturally Relevant Campaigns
ECOVACS — “E27 Presents”
Inspired by the eerie aesthetic of A24 and packed with Blumhouse-style twists, "E27 Presents" reimagined home cleaning through a horror lens, starring robotic vacuums, lawn mowers, and window cleaners as unexpected cinematic heroes. No Halloween needed. Just bold creativity, emotional storytelling, and some rogue tumbleweeds.
Stylized Horror Meets Smart Home Tech
Each episode of “E27 Presents” transforms a mundane household task into a suspenseful tale. Rather than waiting for Halloween, we worked with ECOVACS to drop these horror-themed videos in the middle of spring, catching viewers off-guard. Viewers expecting typical appliance ads instead found cinematic mini-thrillers, complete with eerie music, dramatic lighting, and tongue-in-cheek jump scares featuring rogue tumbleweeds or creeping shadows on the living room floor. By transplanting spooky storytelling to an unexpected time of year, ECOVACS not only broke through seasonal advertising clutter but also reminded audiences that innovation can be fun and unpredictable.
The Horror Parody That Had People Asking For A Full Movie
These weren’t ads people scrolled past. They were ads people talked about.
The E27 campaign ignited real audience excitement, with fans tagging friends, quoting their favorite moments, and asking for sequels. By leaning into genre storytelling, we unlocked authentic engagement and made ECOVACS a brand worth buzzing about.
Social Playbooks & Guidelines
Social Playbooks & Guidelines
Blueprints for Consistent,
Culturally Sharp Content
Strategic Playbooks for Global, Multi-Platform Excellence
For global brands, social success requires more than isolated campaigns. It requires a robust, adaptable framework. We develop strategic playbooks that align teams across regions, agencies, and platforms with clear guidance on storytelling, content categories, visual principles, writing style, and best practices.
Our social playbooks turn scattered ideas into unified, actionable frameworks that help teams create relevant, platform-perfect content across Instagram, TikTok, Facebook, X (Twitter), YouTube, LinkedIn, and Xiaohongshu. We have built these systems for brands like Sony, Acer, Gregory Packs, and Predator Gaming—helping them maintain consistency while adapting to each platform’s culture and behaviors.